ChiChin Cheng

Sr. Product Designer (B2B2C SaaS) |Bringing clarity to complex product challenges

With 10+ years across Enterprise SaaS, Omnichannel, and Web3 ecosystems, I design cross-role systems adopted by 10K+ businesses. I bring clarity to ambiguity by shaping structured product direction and building scalable systems in complex environments. I have led design teams in demanding product contexts, driving measurable adoption and long-term impact while continuing to explore AI-enhanced workflows within product systems.

With 10+ years across Enterprise SaaS, Omnichannel, and Web3 ecosystems, I design cross-role systems adopted by 10K+ businesses. I bring clarity to ambiguity by shaping structured product direction and building scalable systems in complex environments. I have led design teams in demanding product contexts, driving measurable adoption and long-term impact while continuing to explore AI-enhanced workflows within product systems.

Authorized to work in the U.S. without sponsorship.

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Scheduled Ordering System for Restaurants

Improved restaurant workflows and customer ordering experience, driving 53% restaurant adoption

B2B2C SaaS

Omnichannel

Multi-Role Workflow

Product System Scaling

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Crypto Rewards DApp

Designed a rewards DApp driving 3,595% DAU growth globally.

B2C Web3

0->1 MVP

Growth Experiment

Agile Collaboration

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Scaling Design Operations

Led a 9-designer team, enabling cross-functional delivery and 66% YoY company revenue growth

Design Ops

Cross-Team Work

Mentorship

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Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.