ChiChin Cheng

Designing for Clarity in Complexity

With over a decade of experience in B2B2C SaaS product design, I work where business operations and customer experience intersect. Across global teams, I bring clarity to ambiguous, high-stakes decisions—aligning teams around executable paths that move products forward. Beyond product design, I contribute to design operations that reduce decision friction and strengthen long-term execution. I value precision over complexity, shaping products grounded in real operational realities.

With over a decade of experience in B2B2C SaaS product design, I work where business operations and customer experience intersect. Across global teams, I bring clarity to ambiguous, high-stakes decisions—aligning teams around executable paths that move products forward. Beyond product design, I contribute to design operations that reduce decision friction and strengthen long-term execution. I value precision over complexity, shaping products grounded in real operational realities.

Authorized to work in the U.S. without sponsorship.

Download Resume

Download Resume

Download Resume

Scheduled Ordering System for Restaurants

Improved restaurant workflows and customer ordering, driving 53% restaurant adoption

B2B/B2C SaaS

Complex Systems

Cross-Functional Workflow

View Details

Crypto Rewards DApp

Designed a rewards DApp driving 3,595% DAU growth globally.

B2C Web3

0->1 MVP

Growth Design

Agile Design

View Details

Scaling Design Operations

Led a 9-designer team, enabling cross-functional delivery and 66% YoY company revenue growth

Design Ops

Cross-Team Work

Mentorship

View Details

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Let's Talk

More Projects

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Let's Talk

More Projects

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Let's Talk

More Projects