ChiChin Cheng

Turning Complexity into Scalable Systems

I design scalable systems for complex, multi-role B2B and B2B2C products. With 10+ years of experience across Enterprise SaaS, Omnichannel platforms, and Web3 ecosystems, I specialize in turning ambiguity into clear, reliable workflows that support real-world operations. I’ve led design teams while driving cross-platform product initiatives — aligning stakeholders, clarifying decision paths, and building systems that reduce friction and scale with product growth.

I design scalable systems for complex, multi-role B2B and B2B2C products. With 10+ years of experience across Enterprise SaaS, Omnichannel platforms, and Web3 ecosystems, I specialize in turning ambiguity into clear, reliable workflows that support real-world operations. I’ve led design teams while driving cross-platform product initiatives — aligning stakeholders, clarifying decision paths, and building systems that reduce friction and scale with product growth.

Authorized to work in the U.S. without sponsorship.

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Scheduled Ordering System for Restaurants

Improved restaurant workflows and customer ordering, driving 53% restaurant adoption

B2B/B2C SaaS

Complex Systems

Cross-Functional Workflow

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Crypto Rewards DApp

Designed a rewards DApp driving 3,595% DAU growth globally.

B2C Web3

0->1 MVP

Growth Design

Agile Design

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Scaling Design Operations

Led a 9-designer team, enabling cross-functional delivery and 66% YoY company revenue growth

Design Ops

Cross-Team Work

Mentorship

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Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Let's Talk

More Projects

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Let's Talk

More Projects

Curiosity & Strategy

Designing real-world impact across UX, systems, and teams.

Let's Talk

More Projects