Company
ThunderCore
Time
2 months for 4 iterations (From research to launch)
Team
2 Designer (UX, UI) 1 Product Manager 4 Developers
Role
UX Designer (UXUI, Strategy, Beta Testing, GA tracking & Report, i18n, UX Writing)
TT-Mining is a in-app rewarding system designed to boost TT Wallet’s Daily Active Users (DAU) and Use Base. Users deposit TT or USDT to earn rewards, and invite friends to gain referral bonuses. Over four product iterations, we transformed TT-Mining into a scalable, data-driven growth engine.
My Impacts
Enabled in 253 Countries
+32,957% User Growth
+3,595% Daily Active Users
50% Fewer User Errors
The Problem
ThunderCore, a Silicon Valley startup, set out to build a fast, developer-friendly blockchain. To grow its ecosystem, we needed to attract more crypto users and boost engagement. But with TT-Wallet’s DAU stuck under 250, we faced a clear challenge: scale fast to support long-term DApp growth.
Scaling Growth Through UX Iteration
UX & Growth Contributions
I led UX across four rapid TT-Mining iterations, aligning design with user behavior, incentive strategies, and growth goals. Each version was informed by user insights to drive engagement and retention.
Validated MVP ideas through lean UX experiments
Designed referral and incentive loops to drive acquisition
Simplified user flows, onboarding, and sharing for activation
Collaborated with marketing to maximize campaign visibility
Global Users, Global Design
Designing for Global Scale
At ThunderCore, we built a blockchain ecosystem with global reach. To support this, our product strategy focused on growing user adoption across diverse regions—actively engaging communities in Mandarin, English, Russian, and more. To enable international expansion, we implemented i18n (internationalization) in TT-Mining and adapted the UX to support region-specific needs. This directly shaped my design approach: I built flexible layouts to support long translations, multiple language directions, and seamless usability across markets.
Design Process
From Assumptions to Data-Driven Design
Shipping TT-Mining 4 in 2 Weeks: How I Balanced UX, Cost, and Speed
The Situation
Faced with a tight two-week deadline, my goal was to launch TT-Mining 4 with clear, impactful design decisions that balanced growth, cost efficiency, and technical feasibility.
Strategic Approach
Prioritized high-impact changes by simplifying reward UX and aligning early with PM and engineering.
The Result
Successfully launched TT-Mining 4 on time, delivering key improvements while setting the foundation for future iterations.
From Business Constraints to Behavior Design: TT-Mining 4
The Situation
During TT-Mining 3, reward costs surged 4x and most users rarely engaged. To address this, we introduced cost-control strategies targeting claim frequency, abuse prevention, and referral limits. I contributed analytics and insights that shaped early product decisions, then led the UX and IA for TT-Mining 4 — ensuring new claim and referral rules were intuitive and aligned with business needs.
Strategic Approach
Reframed reward mechanics to influence user behavior and reduce cost—aligning UX with business growth.
The Result
I designed claim flows, referral visibility, and qualification steps. I worked closely with PMs and engineers to ensure clarity in logic and usability. My role was to align structure, behavior, and intent — enabling clear rule communication and measurable shifts in user actions, including increased claim frequency and reduced passive farming.
Optimized Fluent Flows to Drive Global Growth in TT-Mining 4
The Situation
To scale TT-Wallet’s DAU, user base, and token adoption globally, I mapped out every user journey—from direct access to referral deep-linking. The goal was to ensure effortless onboarding across regions and platforms, minimizing drop-offs and maximizing engagement.
Strategic Approach
Simplified global onboarding by aligning deep-link flows, user trust triggers, and entry-point UX to drive referral-based growth at scale.
The Result
76% of users accessed TT-Mining directly from the TT Wallet App.
24% came via referral deep-links.
24.5% of all TT-Wallet downloads were attributed to deep-link users, validating the importance of referral journeys in acquisition strategy.
Optimizing UXUI for Growth with Data-Driven Design
The Situation
In TT-Mining 3, GA data and user feedback surfaced several UX issues that directly affected our key goals:
Cost Inefficiency: Low-engagement elements cluttered valuable screen space.
User Drop-Off: Long scrolls buried critical CTAs like “Refer Friends.”
Navigation Friction: Deep interaction layers confused users, increasing task abandonment.
Strategic Approach
Simplified global onboarding by aligning deep-link flows, user trust triggers, and entry-point UX to drive referral-based growth at scale.
The Result
Improved layout clarity, surfaced key CTAs earlier, and reduced user confusion—leading to more meaningful user actions and reduced cognitive load.
Resolved User Misbehavior Within 24 Hours, Reducing Issues by 50%
The Situation
Right after TT-Mining 4 launched, a surge of users misunderstood referral instructions—many followed outdated TT-Mining 3 steps, sent the screenshot to the support mailbox. Confusion flooded support channels and slowed community engagement.
Strategic Approach
Restructured referral and reward UX to surface key actions early, reduce drop-offs, and drive scalable growth through clearer conversion flows.
The Result
We optimized reward mechanics to drive user action and reduce waste. Although final metrics weren’t fully assessed due to my departure, projected cost savings and improved behavior patterns showed early signs of success.
Flexible Structure for Seamless Expansion and Efficient Development
The Situation
When launching TT-Mining 1, we built an MVP to quickly validate assumptions and prepare for future features. With only 1–2 sprints per version, I needed a scalable UI structure that enabled rapid iteration and minimized engineering effort.
Strategic Approach
Established modular UX foundations to scale fast, reduce rework, and accelerate feature delivery with minimal engineering friction.
The Result
Shipped new features faster by reusing modular components
Reduced design-dev handoff complexity, helping meet tight sprint deadlines with minimal rework.